My name is Ahmet. I’m a bank staff in a Turkish bank. I’ve been looking for someone who has the same nationality as you. A citizen of your country died in the recent earthquake in Turkey, he had in our bank fixed deposit of $11.5 million.

My Bank management is yet to know of his death. If my bank executive finds out about his death ,They would use the funds for themselves and get richer and I would like to prevent that from happening only if I get your cooperation, I knew about it because I was his account manager. Last week my bank management held a meeting for the purpose of a bank audit to note the dormant and abandoned deposit accounts. I know this will happen and that’s why I’m looking for a solution to deal with this situation because if my bank discovers his death, they will divert the funds to the board of directors. I don’t want that to happen.

I request your cooperation to introduce you as the kin/heir of the account as you are of the same nationality as him. There is no risk; the transaction is carried out under a legal agreement that protects you from infringement. I suggest we split the funds, 60/40 and 40 for me. I need this fund for my daughter’s surgery so keep this info confidential. email me so i can provide you with more information. ahmetturkiye1974@outlook.com

Hi Floatfall,

Most business owners pour money into marketing that doesn’t work. They run ads, post on social media, and hope for the best—only to be disappointed by the results.

The problem? They’re relying on vague branding tactics instead of proven strategies.

Dan Kennedy calls this the “ADHD approach to marketing”—jumping from one shiny tactic to another without a clear, measurable plan.

But there’s a better way: Direct-Response Marketing.

This approach focuses on generating real, measurable results, like leads, sales, and conversions. Here’s how you can start applying it today:

Step 1: Speak Directly to Your Audience

One of Dan’s key teachings is this: “If you’re speaking to everyone, you’re speaking to no one.” Direct-response marketing works because it’s personal.

For example:

A company selling weight loss supplements doesn’t just target “everyone who wants to lose weight.” Instead, they target busy moms who want to shed pounds quickly after having kids.

A financial advisor doesn’t market to “everyone interested in saving money.” They craft campaigns for high-income professionals nearing retirement.

Your Action Step: Write down your audience’s specific demographics, challenges, and goals.

Step 2: Use an Irresistible Call-to-Action

Every piece of marketing must tell the audience what to do next. Whether it’s “Download this guide,” “Sign up for a webinar,” or “Call now,” your call-to-action (CTA) should be clear and compelling.

Example 1:

A dental clinic offered a free teeth-whitening session for new patients. The clear CTA—“Call to schedule your free session today!”—resulted in a 200% increase in appointments.

Example 2:

A SaaS company ran ads with the CTA: “Get a 30-day free trial today.” The campaign boosted signups by 35%.

Step 3: Track and Test Everything

One of Dan’s most famous quotes is: “You can’t improve what you don’t measure.” Direct-response marketing relies on tracking every aspect of your campaign.

What’s your click-through rate?

How many leads did you generate?

What’s your cost per acquisition?

Example:

A real estate agent ran Facebook ads targeting first-time homebuyers. By testing different headlines and images, they reduced their cost per lead by 50%.

Tomorrow, we’ll dive into the art of crafting offers your customers can’t refuse.

To your success,

Kevin

Who is Dan Kennedy?

https://books.forbes.com/authors/dan-kennedy/

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Hi ,

You’ve probably heard about and perhaps seen Udemy before.

It’s one of the most popular eLearning platforms, with tens of millions of users.

How would you like to have your OWN academy, similar to Udemy? Check this out: https://www.greatbusi.info/coursemateai

Unlike Udemy, where your course gets added to a marketplace containing thousands of similar courses, this new platform allows you to OWN the entire academy.

You get a unique URL for your academy, and when visitors go there, you profit from ANYTHING they buy there.

But wait, it gets even better.

Instead of having to split your profits with the platform, the payments go DIRECTLY to you and you get to keep 100 percent of the profits!

As you’ll see, it’s kind of like Udemy, but from an internet marketing and business-owner standpoint, I like this one a lot better.

Using this brand new platform, you can launch your own eLearning business in a matter of minutes, with no prior experience or technical skills needed – thanks to the power of AI technology.

I recommend going here and checking it out immediately: https://www.greatbusi.info/coursemateai

Right now it’s super affordable during the launch special, but due to high demand they plan to increase the price to a monthly subscription for those who join later. So don’t wait, join today!

To your success,

Paul Vaughan

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